Advanced Diploma of Marketing
Course 17857 CRICOS Code 064208K |
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Duration
0.5 year full-time
Locations, tuition fees and intakes
Additional costs for uniforms, equipment, textbooks and materials (if applicable) range from A$300 - A$1,000 per course.
Campuses in Sydney |
2010 |
2011 |
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Intakes* |
Fees^ |
Intakes* |
Fees^ |
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| Blacktown | Feb, Jul | A$5,030 | ||
| Granville | Feb, Jul | A$5,030 | ||
| Liverpool | Feb | A$5,030 | ||
| Northern Beaches | Feb | A$5,030 | ||
| North Sydney | Jul | A$5,030 | ||
| St George | Feb, Jul | A$5,030 | ||
| Ultimo | Feb, Jul | A$5,030 | ||
*Intakes shown in red have already been filled
^Fees per course
Description
This course is for people who wish to develop the knowledge and skills to provide leadership or strategic direction for the marketing activities of an organisation. You will develop a range of specialist marketing skills as well as other business and management skills that will allow you to function effectively at a strategic level in a marketing industry setting.
Career Opportunities
Working in advertising in leadership or strategic management roles such as Marketing Director, Marketing Strategist, National, Regional or Global Marketing Manager, among others
Articulation
When you finish this course you can apply to do other generalist or specialist Advanced Diploma qualifications in the Business Services Training Package such as advertising or management.
You may also be able to articulate to degree courses in marketing or a related area.
Entry Requirements
- Year 12 or equivalent
- Prerequisite: Diploma of Marketing (17856)
- Academic IELTS 5.5 or TOEFL (iBT) 51 or Certificate 3 in English for Further Study at TAFE NSW or equivalent
- Academic IELTS 6.0 or TOEFL (iBT) 68 or Certificate 3 in English for Further Study at TAFE NSW or equivalent for Diploma-to-Degree courses (DIAC 573 visa requirement)
Exit Points
N/A
Course Structure
To receive the Advanced Diploma of Marketing, students must complete 4 core units and
4 elective units (Please note: at least 3 units must be completed from Subgroup 1)
Core Units
- Manage the marketing process
- Manage market research
- Develop organisational marketing objectives
- Develop a marketing plan
Elective Units
The full range of elective units is listed below. Elective units actually offered may vary between each semester and campus, and will depend on a number of considerations including the packaging rules for the qualification and demand for the unit.
Subgroup 1
- Plan and establish compliance management systems
- Develop and implement diversity policy
- Manage finances
- Manage employee relations
- Manage knowledge and information
- Manage organisational change
- Provide leadership across the organisation
- Manage innovation and continuous improvement
- Develop and implement a business plan
- Evaluate international marketing opportunities
- Manage international marketing programs
- Develop a systematic approach to managing Occupational Health and Safety
- Manage risk
- Develop workplace policy and procedures for sustainability
- Establish and maintain strategic networks
- Direct the management of contracts
Subgroup 2
- Identify and evaluate marketing opportunities
- Establish and adjust the marketing mix
- Plan market research
- Interpret market trends and developments
- Analyse data from international markets
- Implement and monitor marketing activities
- Conduct a marketing audit
- Profile international markets
Additional Information
Click here for further general information about qualifications, articulation, facilities and equipment, assessment methods and Recognition of Prior Learning (RPL).
Course information and offerings are subject to change at any time.
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