Diploma of Marketing
Blacktown campus: includes Certificate 4 in Marketing (17855)
Course 17856 CRICOS Code 064209J |
Apply now for this course
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Duration
0.5 year full-time
Locations, tuition fees and intakes
Additional costs for uniforms, equipment, textbooks and materials (if applicable) range from A$300 - A$1,000 per course.
Campuses in Sydney |
2010 |
2011 |
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Intakes* |
Fees^ |
Intakes* |
Fees^ |
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| Baulkham Hills | Jul | A$5,030 | ||
| Blacktown | Feb, Jul | A$5,030 | ||
| Granville | Feb, Jul | A$5,030 | ||
| Hornsby | Jul | A$5,030 | ||
| Liverpool | Feb, Jul | A$5,030 | ||
| Meadowbank | Jul | A$5,030 | ||
| North Sydney | Feb, Jul | A$5,030 | ||
| Northern Beaches | Jul | A$5,030 | ||
| Randwick | Feb, Jul | A$5,030 | ||
| St George | Feb, Jul | A$5,030 | ||
| Ultimo | Feb, Jul | A$5,030 | ||
Campuses outside Sydney |
2010 |
2011 |
||
Intakes* |
Fees^ |
Intakes* |
Fees^ |
|
| Newcastle | Feb, Jul | A$5,030 | ||
| Taree | Feb, Jul | A$5,030 | ||
| Wollongong West | Feb | A$5,030 | ||
*Intakes shown in red have already been filled
^Fees per course
Description
This course is for people who wish to develop the knowledge and skills to work in marketing management, with managerial responsibility to ensure marketing functions are conducted effectively. You will develop a range of specialist marketing skills as well as other business and management skills that will allow you to function effectively as a manager in a marketing industry setting.
Career Opportunities
Working in marketing and management roles such as Marketing Manager, Direct Marketing Manager, Marketing Manager specialising in international marketing, Public Relations Manager among others
Articulation
When you finish this course you can apply to do the Advanced Diploma of Marketing (17857) or other specialist Advanced Diploma qualifications in the Business Services Training Package such as advertising or management.
You may also be able to articulate to degree courses in marketing or a related area.
Entry Requirements
- Year 12 or equivalent
- Prerequisite: Certificate 4 in Marketing (17855) or relevant qualification
- Academic IELTS 5.5 or TOEFL (iBT) 51 or Certificate 3 in English for Further Study at TAFE NSW or equivalent
- Academic IELTS 6.0 or TOEFL (iBT) 68 or Certificate 3 in English for Further Study at TAFE NSW or equivalent for Diploma-to-Degree courses (DIAC 573 visa requirement)
Exit Points
N/A
Course Structure
To receive the Diploma of Marketing students must complete 5 core units and 3 elective units (Please note: no more than 3 units may be completed from Subgroup 1)
Core Units
- Identify and evaluate marketing opportunities
- Establish and adjust the marketing mix
- Plan market research
- Interpret market trends and development
- Implement and monitor marketing activities
- Conduct a marketing audit
Elective Units
The full range of elective units is listed below. Elective units actually offered may vary between each semester and campus, and will depend on a number of considerations including the packaging rules for the qualification and demand for the unit.
Subgroup 1
- Develop a media plan
- Evaluate and recommend advertising media options
- Report on finances related to international business
- Manage budgets and financial plans
- Design direct response offers
- Plan direct marketing activities
- Implement and monitor direct marketing activities
- Plan electronic marketing communications
- Analyse data from international markets
- Forecast international market and business needs
- Promote products and services to international markets
- Profile international markets
- Analyse consumer behaviour for specific international markets
- Manage the public relations publication process
- Develop and manage complex public relations campaigns
- Manage fundraising and sponsorship activities
- Develop and implement crisis management plans
- Build international client relationships
- Build international business networks
- Develop a sales plan
- Lead and manage a sales team
- Write persuasive copy
Subgroup 2
- Conduct market research
- Analyse data from international markets
- Profile international markets
- Evaluate international marketing opportunities
Additional Information
Click here for further general information about qualifications, articulation, facilities and equipment, assessment methods and Recognition of Prior Learning (RPL).
Course information and offerings are subject to change at any time.
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