Certificate 4 in Marketing
Course 17855 CRICOS Code 064210E |
Apply now for this course
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Duration
0.5 year full-time
Locations, tuition fees and intakes
Additional costs for uniforms, equipment, textbooks and materials (if applicable) range from A$300 - A$1,000 per course.
Campuses in Sydney |
2010 |
2011 |
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Intakes* |
Fees^ |
Intakes* |
Fees^ |
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| Baulkham Hills | Feb | A$5,030 | ||
| Blacktown | Feb, Jul | A$5,030 | ||
| Granville | Feb | A$5,030 | ||
| Hornsby | Feb | A$5,030 | ||
| Liverpool | Feb, Jul | A$5,030 | ||
| Meadowbank | Feb | A$5,030 | ||
| North Sydney | Feb, Jul | A$5,030 | ||
| Northern Beaches | Feb | A$5,030 | ||
| Randwick | Feb, Jul | A$5,030 | ||
| St George | Feb, Jul | A$5,030 | ||
| Ultimo | Feb, Jul | A$5,030 | ||
Campuses outside Sydney |
2010 |
2011 |
||
Intakes* |
Fees^ |
Intakes* |
Fees^ |
|
| Newcastle | Feb | A$5,030 | ||
| Taree | Feb | A$5,030 | ||
| Wollongong | Feb | A$5,030 | ||
*Intakes shown in red have already been filled
^Fees per course
Description
This course is for people who wish to develop the knowledge and skills to work in marketing across a range of industry and organisational settings. You will develop a range of specialist marketing skills as well as other generic business skills that will allow you to function effectively in a marketing industry setting.
Career Opportunities
Working in marketing in roles such as Marketing Coordinator, Market Research Assistant, Direct Marketing Officer, among others
Articulation
When you finish this course you can apply to do the Diploma of Marketing (17856) or other specialist Diploma qualifications in the Business Services Training Package such as advertising or management.
Entry Requirements
- Prerequisite: Certificate 3 in Business (17803) or relevant qualification or the equivalent qualification of the NSW Year 12
- Academic IELTS 5.5 or TOEFL (iBT) 51 or Certificate 3 in English for Further Study at TAFE NSW or equivalent
Exit Points
N/A
Course Structure
To receive the Certificate 4 in Marketing students must complete 4 core units and 6 elective units. (Please note: no more than 6 units may be completed from Subgroup 1)
Core Units
- Make a presentation
- Profile the market
- Analyse consumer behaviour for specific markets
- Conduct market research
Elective Units
The full range of elective units is listed below. Elective units actually offered may vary between each semester and campus, and will depend on a number of considerations including the packaging rules for the qualification and demand for the unit.
Subgroup 1
- Perform media calculations
- Address customer needs
- Implement customer standards
- Review and maintain a website
- Manage budgets and financial plans
- Research international business opportunities
- Design databases
- Design direct response offers
- Test direct marketing activities
- Analyse direct marketing databases
- Conduct electronic marketing communications
- Promote products and services
- Undertake marketing activities
- Research international markets
- Market goods and services internationally
- Monitor a safe workplace
- Develop product knowledge
- Develop and apply knowledge of public relations industry
- Develop public relations campaigns
- Develop public relations documents
- Establish networks
- Build client relationships and business networks
- Analyse sales prospects
- Present a sales solution
- Secure prospect commitment
- Support post-sale activities
- Self-manage sales performance
- Establish effective workplace relationships
- Write complex documents
Subgroup 2
- Conduct pre-campaign testing
- Monitor advertising production
- Schedule advertisements
- Buy and monitor media
- Apply media analysis and processing tools
- Implement international client relationship strategies
Subgroup 3
- Produce desktop published documents
- Implement and monitor marketing activities
- Write persuasive copy
Additional Information
Click here for further general information about qualifications, articulation, facilities and equipment, assessment methods and Recognition of Prior Learning (RPL).
Course information and offerings are subject to change at any time.
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